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"THE PERFUMER PAID HER DUES IN THE BEAUTY INDUSTRY FOR OVER THREE DECADES; NOW SHE'S REWRITING LUXURY FRAGRANCE STANDARDS WITH HER OWN LABEL."

"WITH SO MUCH HISTORY TO BACK UP DIR AND HER INAUGURAL SOLO PERFUME DROP, TEAM COVETEUR CAN CONFIDENTLY PREDICT THAT GAMINE WILL QUICKLY BECOME THE NEXT CULT FAVORITE FRAGRANCE BRAND—MARK OUR WORDS."

“WHAT I'VE CHOSEN TO DISRUPT IS THE IDEA OF HARMONY AS COMFORT. I WORK WITH CONFLICTING RAW MATERIALS AND MOLECULES TO CREATE AN UNEXPECTED TENSION AT THE HEART OF EACH COMPOSITION, ONE THAT DEMANDS PRESENCE AND INVITES ENGAGEMENT.”

"AVAILABLE IN THREE SCENTS, GAMINE COMES IN A COLLECTION OF EAU DE PARFUM "BRICKS," THAT COMBINE CUSTOM-DESIGNED ECO-RUBBER AND WEIGHTED GLASS WHILE "TRANSIT" TAKES A PAGE OUT OF THE EDC PLAYBOOK WITH A TOOL-LIKE CARRIER THAT CAN STORE THEIR SOLID FRAGRANCES."

NEW FRAGRANCE BRAND GAMINE OFFERS THEIR THREE SCENTS IN TWO FORMATS: BRICKS, TRADITIONAL EDPS THAT EMBODY THE BRAND’S STRUCTURAL VISION, AND TRANSITS, SOLID PERFUMES THAT COME WITH WEARABLE CARRIERS. IT IS ALL VERY COOL, AS ARE THE SCENTS THEMSELVES.

THE FIRST THING MELANIE DIR EVER UNDERSTOOD ABOUT FRAGRANCE WAS THAT IT WASN’T BEAUTIFUL. NOT IN THE SOFT, FLORIST-WINDOW WAY THE INDUSTRY WOULD HAVE YOU BELIEVE. SHE WAS STILL LEARNING TO WALK, AND THE RAW MATERIALS THAT SURROUNDED HER IN HER FATHER’S LABORATORY WERE STRANGE AND SLIGHTLY FRIGHTENING.